That passed the time

A call for photographs of toddlers in action (or in inaction) for Stephany Aulenback’s book project, Beckett for Babies:

[W]e’re still looking for the perfect photograph (preferably two or three perfect photographs, actually) to go with this text:

First baby: That passed the time.

Second baby: It would have passed in any case.

First baby: Yes, but not so rapidly.

Originally I wanted a series of photos of two toddlers stacking blocks and then knocking them back down to accompany that dialogue. I am no longer so rigid. If you have a couple of shots of two babies or toddlers doing anything baby-or-toddlerish that would be suitable for that text, we’d love to see them. stephka at maudnewton dot com.

News flash: People would watch your TV spot if it were interesting

Recent surveys indicate that, despite advertisers fears of having their TV spots skipped over, users of digital video recorders (DVRs, like TiVo) pay attention to ads they are fast-forwarding past.

More than twice as many survey respondents said they always notice commercials while fast-forwarding than those who say they never notice (15 percent compared to 7 percent). This comes as good news for advertisers who are concerned that TV viewers will eliminate commercials with the push of a button.

“People are still getting exposure [to ads] but they’re doing what they want with it,” said Lee Smith, president and CEO of InsightExpress.

Smith added that even though viewers are fast-forwarding through commercials, there is still some recognition and they are more likely to watch a commercial they haven’t seen before. The survey found that 54 percent of DVR users have rewound or paused television commercials to better understand the advertised product and 37 percent would welcome the opportunity to request additional product information via their DVR.

(Link via MarketingVOX.)

And now a word from our sponsor

As you will have noticed, I have added advertisements to My Brilliant Mistakes. It’s an experiment: I’m curious whether any revenue will result. But I find I’m now more interested to see what ads Google selects to display. As they describe the service:

Google uses search-based technologies to match advertisements to the content and context of web pages – so the ads you see are related to the information you are viewing. The ads come from Google’s base of more than 100,000 AdWords advertisers. These advertisers range from global brand name companies to small local businesses.

By the time you read this the ads will probably change, but at the moment most of them are promoting tools for and altenatives to dissection. Of all the content and context of this site — dozens of posts on marketing, advertising, writing and publishing, alcohol, iPods — Google has chosen today to focus on a single post about cutting up a virtual frog.

One ad is for gifts cards for Red Lobster restaurant. I can’t even guess what triggered that.

I’m hoping to get ads for fur sinks next.

McSweeney’s Twenty-Minute Stories Grand-Prize Winner

The winning story has been published online: “Untitled,” by David Kennerly. It is so short and tied together that it seems a shame to excerpt any of it, but I post the first sentence to help draw you in.

He had always tried to be a gentleman, courteous, respectful in the most thorough way, and believed he was doing his utmost to continue this philosophy when he realized he was having a heart attack, there was no way he could land the plane anywhere else, and he saw the beautifully ordered expanse of backyards open up before him like a shining path, the center line composed of fences and lit by the glint of the sun.

Too pretty to touch

My copy of McSweeney’s Issue 13 arrived while I was out of town, and this evening I did something unusual and special: I unwrapped it, and read a few pages.

My key beef with the McSweeney’s publications, the Quarterly in particular, is that they are too beautiful to touch, let alone read. Each issue is different from every other, and they are printed by some fantastic but yet affordable printer in Iceland — for all I know they are hand-bound by beautiful and well-paid Icelandic maidens — with preciously-designed covers, often with special dust covers and exotic lettering and gold ink. Often I look at my subscription copy for a few minutes when it arrives in the mail, then set it on a shelf in my living room, next to the past issues, where guests can see it and note that I’ve been a subscriber since issue five (although sadly not since issue one, and that I haven’t been able to acquire first edition of the first four issues, of which I suspect only one hundred highly-prized copies remain).

This issue is the comics issue, which means the dust cover itself is a work of art by Chris Ware, the special guest editor, and tucked into it are little comics booklets that just ask to be bent in funny ways accidentally and then lost.

For a book lover, it’s a kind of torture to receive a book so beautiful and precious that one fears to hurt it through enjoying it.

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